How to simplify the appraisal process for everyone in today’s hot market

The housing market isn't slowing down anytime soon, and appraisers need to make sure they have the right tools to manage the high demand.

Who’s afraid of the PSPA?

Stakeholders are divided over whether, in light of proposed changes to its capital rule, the FHFA should retool its agreement with the U.S. Treasury and remove policies some say never belonged there in the first place.

Back to the Future of Mortgage Lending

This webinar will discuss what’s to come in the future of mortgage lending by analyzing past trends in the industry, evolving consumer behaviors and demographics of the industry’s production capacity.

Logan Mohtashami on jobs data and the bond market

In this episode of HousingWire Daily, Logan Mohtashami discusses what the jobs data, changes in the bond market, and the Omicron variant could mean for housing.


2020 HW Woman of Influence: Riham El-Lakany

Freddie Mac, Vice President and Chief Marketing and Communications Officer, Single-Family Division

Riham El-Lakany

As vice president and chief marketing and communications officer for Freddie Mac Single-Family, Riham El-Lakany supports the business through comprehensive, effective marketing and communications campaigns and initiatives.

Under El-Lakany’s leadership and direction, her team launched Freddie Mac’s newly designed single-family website and new Single-Family Guide online experience in May 2019 with more than 500 pages on the website and over 3,000 pages in the revised guide. In the last year, the company’s single-family communications grew rapidly in both quantity and quality. Under El-Lakany’s direction, the communications team sent 4 million emails to support more than 700 campaigns. El-Lakany and her team also launched new several new marketing and communications channels, including a podcast series called Home Starts Here, covering dozens of timely topics and featuring top industry experts; a series of digital books on topics that Freddie Mac’s clients care about most; a new online magazine titled Sightline, offering clients the insights and perspectives to help them succeed; and a variety of thought leadership articles aimed at raising awareness and exploring new trends and opportunities. El-Lakany has also been a driving force of #LeadingTheWay, helping to launch Freddie Mac’s campaign focused on the advancement of women in the workplace.

Most Popular Articles

Pending home sales shock 2021 housing crash bears

Pending home sales beat estimates and we can now say the 2021 housing crash bears are even worse forecasters than the 2020 housing crash bears.

Nov 29, 2021 By

Latest Articles

How did the pandemic change the state of the appraisal market?

Brian Zitin, CEO at Reggora, a HousingWire Tech100 mortgage winner, shares how technology is impacting the future of the appraisal process and what’s to come for appraisal fulfillment in 2022. 

Dec 07, 2021 By
3d rendering of a row of luxury townhouses along a street

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