2020 HW Woman of Influence: Min Alexander General Manager and Chief Operating Officer

Min Alexander

As general manager and chief operating officer of, Min Alexander drives the strategy and development of buyer technology and tools to transform how real estate buyers and sellers interact for optimal outcomes.

Alexander is also leading innovation through new machine learning and AI applications to solve common real estate industry problems. Most recently, she was behind the launch of Direct Offer, a feature that lets buyers make offers directly to sellers on select bank-owned properties in an online format, and Remote Bid, a mobile app feature that lets buyers bid remotely on select in-person foreclosure properties. Over the past two years, Alexander created a number of team wins at, including increased performance and quality, increased scale and reach, mobile bidding and sales and innovations to support investor needs. Within her company Alexander leads a team of 700 professionals who manage the sale of more than 140,000 exclusive listings annually. To ensure productivity Alexander has a passion for team development to empower the most valuable resource in the business: leadership and human capital. She is motivated to build high-performing teams to serve buyers and sellers through innovation, collaboration and a relentless focus on customer service.

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3d rendering of a row of luxury townhouses along a street

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