Awards

2020 HW Woman of Influence: Lisa Fenske

Waterstone Mortgage, Senior Vice President of Marketing and Communications

Lisa Fenske

Lisa Fenske joined Waterstone Mortgage in the midst of the 2008 mortgage crisis, and hit the ground running.

Fenske’s mantra focuses on spotlighting the amazing benefits of homeownership, and how it can improve many aspects of a person’s life. Fenske is a manager who encourages her employees to continue developing their talents and pursuing their professional interests to full fruition. Fenske implemented the addition of countless marketing technology tools and spearheaded the digital and written efforts of expanding Waterstone’s brand nationwide. During her eight-year tenure with Waterstone, she led the launch of the company’s cultural competency training initiative and the development of marketing materials for Spanish-speaking consumers – which included working closely with NAHREP and NCS. Recently, Fenske introduced the company’s Charitable Contributions program, which invites corporate employees to nominate charities that they would like Waterstone to financially support. In 2019, Fenske also led Waterstone Mortgage’s efforts to co-sponsor Habitat for Humanity of Waukesha County’s Women Build event. After nearly 20 years of experience in the industry, Fenske continues to dedicate herself to streamlining operations and ensuring that employees understand the company’s mission, vision, and goals.

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