2020 HW Woman of Influence: Laura Brandao

American Financial Resources, President

For more than two decades, Laura Brandao has been assessing the needs of the mortgage industry and responding.

As president of American Financial Resources, she leads the company in developing unique products to support the ever-changing demands of the housing market. Brandao has been a consistent voice for new product development, as well as placing technology at the forefront of the mortgage process. Guided by her vision, AFR created several technological innovations such as AskAFR through Amazon’s Alexa, as well as the One-Time Close Portal. Recently, Brandao led the launch of a new certification program for lending partners. Recognizing her growing audience as a public figure, Brandao is personally committed to consistently providing inspiring content for others through her blog, podcast, and #MotivationalMonday videos shared on social media. Brandao also serves as the effervescent leader of the AIME Women’s Mortgage Network and spearheaded the organization’s launch event which highlighted collaboration, communication and empowerment in the industry. With an infectious enthusiasm, Brandao is increasingly passionate about guiding families to the home that is right for them. Always open to meeting new people and sharing encouraging words, selfie photo requests with her at events have grown in popularity.

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3d rendering of a row of luxury townhouses along a street

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