Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.

Awards

2020 HW Woman of Influence: Katie Sweeney

Association of Independent Mortgage Experts, Executive Vice President of Strategy

Katie Sweeney

Katie Sweeney’s ability to create strategic partnerships grew the Association of Independent Mortgage Experts sponsorship contributions by over 100% within the first 90 days of joining the team at the beginning of 2020.

As AIME’s executive vice president of strategy, Sweeney shaped the organization’s 2020 strategy and oversaw the launch of multiple member-facing initiatives. Under her leadership, AIME has taken a data-driven approach to all facets of operations, developing and utilizing custom data models to assist with future initiatives and provide increased value to members and partners. Sweeney’s industry knowledge helped guide AIME’s member education efforts, recently through live videos and digital communication, to better assist independent mortgage brokers to improve their businesses. Sweeney formed a first-of-its-kind industry-specific vendor partner network, focused on providing access to services needed when starting a brokerage. In only a four-year time span within the mortgage industry, Sweeney has successfully brought to market an innovative, all-in-one platform and custom lender portal for the wholesale mortgage channel, managed new customer acquisition and portfolio retention for a top 10 government lender and formalized partnerships with over 50 leading lending institutions and service providers.

Most Popular Articles

Fannie Mae gives go-ahead for digital verification

Fannie Mae has given mortgage servicers the green light to use third-party digital vendors to verify income and asset information. Mortgage tech firms are thrilled.

Jun 10, 2021 By

Latest Articles

Mortgage forbearance drops as expiration date nears

Mortgages in forbearance fell for the 15th consecutive week last week to 4.04% of servicers’ portfolio volume ― a 12 basis point decline, according to a survey from the Mortgage Bankers Association.

Jun 14, 2021 By
3d rendering of a row of luxury townhouses along a street

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