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2020 HW Woman of Influence: Gayle Weiswasser

Homesnap, Senior Vice President of Communications and Business Development

Gayle Weiswasser

After Gayle Weiswasser joined the Homesnap team in 2014, she was immediately recognized as a powerhouse.

Upon joining the company, Weiswasser worked independently to manage and execute all business development, while also overseeing Homesnap’s communication strategy. As senior vice president of communications and business development, her team increased Homesnap’s multiple listing service partnerships by 3,043% from 2014 to 2020. Although Weiswasser specifically leads the business development and communications teams at Homesnap, she touches several other departments on a daily basis, and is often approached for her advice. Weiswasser upholds a collaborative work approach, and her ability to push people to grow and reach their full potential is consistently apparent. Since her initiation to Homesnap, she successfully grew her team from just one person to a team of six. Weiswasser encourages her team, and all employees, to think outside the box and take part in molding the company’s success. She is also the founder and host of Homesnap’s bi-weekly podcast, “The Snapshot” – which focuses on digital marketing and business development for real estate agents. Prior to her 14 years of in-house and agency work, Weiswasser earned her B.A. from Brown University, and her J.D. from Harvard Law School.

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Better.com partners with Palantir on new proprietary loan platform HW+

Struggling digital mortgage lender Better.com is teaming up with secretive big data firm Palantir to create a proprietary loan platform that is says will enable Fannie Mae, Freddie Mac and mortgage investors to make “richer and deeper data-driven mortgage capital allocation decisions.”

3d rendering of a row of luxury townhouses along a street

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