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2020 HW Woman of Influence: Dana Fortin

Embrace Home Loans Chief Marketing Officer

Dana Fortin

Dana Fortin’s career in marketing spans more than two decades, including 18 years at Embrace Home Loans.

Under her leadership, this past year Embrace became one of the few mortgage companies to launch conversational website landing pages powered by artificial intelligence to support borrower engagement. She also led Embrace to become the first lender in the mortgage industry to use geolocation to target homebuyers when they are most engaged in looking for a home. Fortin has been on the forefront of launching several other ground-breaking initiatives at Embrace, where she oversees a staff of 35 and manages all marketing functions, including marketing automation, analytics, creative, brand, retail support, website, direct mail and all digital media. She led the company’s SEO team to more than double Embrace’s web traffic in the past year. Fortin has built a reputation as a mentor and has inspired many young women at all levels of the company to model themselves on her example. Last year, Fortin was named a Woman with Vision by Mortgage Women Magazine and recognized by National Mortgage Professional Magazine on its list of Mortgage Banking’s Most Powerful Women of 2019. In addition, she recently became a Certified Coach by the International Coach Federation and was recognized by 20/20 Vision for Success Coaching.

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