True Stories: Hybrid, eNote and RON Implementation

Join expert panelists that will discuss the status of federal legislation, trends in digital adoption and how best to prepare your organization for the next generation of lending processes.

Spruce’s Patrick Burns on innovation in title technology

In the season finale of Housing News season 5, Spruce CEO discusses heightened investor interest in title tech, innovation and fintech adoption.

Top CFPB official “hates” QM rules, jeopardizing safe harbor

A top CFPB official in charge of the rule-making process has heavily criticized the agency's own qualifying mortgage rule, jeopardizing safe harbor.

Don’t sleep on non-QM products

Now is the perfect time for originators to consider expanding to non-QM products – to grow business, diversify their offerings and to ensure an opportunity to better serve their customers.

Awards

2020 HW Woman of Influence: Courtney Graham

Princeton Mortgage, Senior Vice President of Marketing and People

Courtney Graham

As senior vice president of marketing and people, Courtney Graham primarily leads the marketing, people operations and affinity partnership teams, but her influence reaches company-wide.

In 2019, Graham lead the creation of the affinity partnership channel which creates and fosters relationships with organizations and employers as a source of lead generation, providing an additional revenue stream for Princeton Mortgage. In the first year of implementation, the affinity channel has been a key factor in the company’s record-breaking numbers, as early adopters include multiple Fortune 200 companies and a federal organization. The company has reached more than 50,000 new prospects from this program. Graham also has curated omni-channel marketing campaigns – including direct mail, text messaging, email campaigns and social media retargeting – throughout Princeton Mortgage’s channels. In recent months, she stepped into a larger role that includes the people operations. In her expanded position, Graham is focused on scaling Princeton Mortgage’s company culture as it adds additional markets in the coming months. Graham’s vision and influence has been a driving force leading to the organization’s rebranding overhaul and emergence on the national market, highlighted by 50 times growth over a two-year period.

Most Popular Articles

Volume-hungry mortgage lenders loosen credit standards

Mortgage credit availability loosened up in April by 2.2%, per the MBA. The drivers were in conventional mortgages and GSE programs for ARMs and high-balance loans.

May 11, 2021 By

Latest Articles

Genworth mortgage insurance arm IPO on ice

Genworth Financial said it will delay the initial public offering of its recently rebranded mortgage insurance arm, Enact Holdings.

May 13, 2021 By
3d rendering of a row of luxury townhouses along a street

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