Mike Fratantoni on the MBA’s mortgage market outlook

Fratantoni discusses the MBA's November forecast, which includes revised estimates for Q3 and Q4, as well as predictions for next year’s purchase market.

Housing market forecast: It’s about politics, not economics

COVID protections for households and support for financial markets are set to expire at the end of 2020. How will this impact the housing market in 2021?

Buying a home in a competitive market

We couldn’t be more thrilled about interviewing a real estate agent for the second episode of Girlfunds, a show where we give you our two cents on money.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

Awards

2020 HW Woman of Influence: Courtney Graham

Princeton Mortgage, Senior Vice President of Marketing and People

Courtney Graham

As senior vice president of marketing and people, Courtney Graham primarily leads the marketing, people operations and affinity partnership teams, but her influence reaches company-wide.

In 2019, Graham lead the creation of the affinity partnership channel which creates and fosters relationships with organizations and employers as a source of lead generation, providing an additional revenue stream for Princeton Mortgage. In the first year of implementation, the affinity channel has been a key factor in the company’s record-breaking numbers, as early adopters include multiple Fortune 200 companies and a federal organization. The company has reached more than 50,000 new prospects from this program. Graham also has curated omni-channel marketing campaigns – including direct mail, text messaging, email campaigns and social media retargeting – throughout Princeton Mortgage’s channels. In recent months, she stepped into a larger role that includes the people operations. In her expanded position, Graham is focused on scaling Princeton Mortgage’s company culture as it adds additional markets in the coming months. Graham’s vision and influence has been a driving force leading to the organization’s rebranding overhaul and emergence on the national market, highlighted by 50 times growth over a two-year period.

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3d rendering of a row of luxury townhouses along a street

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