Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.


2020 HW Woman of Influence: Annette Cotton

DataTree by First American, Vice President of Data Operations

Annette Cotton

With more than 30 years of industry experience, Annette Cotton possesses expert knowledge of real estate data.

She earned her leadership status by working in every role that supports data manufacturing, including source acquisition, data extraction, research, quality and delivery. In her role as vice president of data operations, Cotton leads more than 150 employees and manages client fulfillment, captive offshore production and vendor oversight. She actively contributes to building the market-leading suite of data assets serving the financial services market segment. For example, Cotton led a revolutionary change to the methods used to manufacture data with modern tools and technology, collecting 60% more data at a reduced cost and achieving higher quality standards than manual methods. Under her leadership, First American has become the largest provider of title plant data, which represents the deepest, regionally sourced collection of public records available. As a result, clients experience the highest data accuracy and completeness of any source and see a competitive advantage when they use DataTree products like the national HOA database and PACE loan monitoring. Internally, Cotton advocates for female executives and created the Future Women in Leadership program.

Most Popular Articles

Fannie Mae gives go-ahead for digital verification

Fannie Mae has given mortgage servicers the green light to use third-party digital vendors to verify income and asset information. Mortgage tech firms are thrilled.

Jun 10, 2021 By

Latest Articles

Mortgage forbearance drops as expiration date nears

Mortgages in forbearance fell for the 15th consecutive week last week to 4.04% of servicers’ portfolio volume ― a 12 basis point decline, according to a survey from the Mortgage Bankers Association.

Jun 14, 2021 By
3d rendering of a row of luxury townhouses along a street

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