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2020 HW Vanguard: Josh Friend

Insellerate, Founder and CEO

Josh Friend, Founder and CEO, Insellerate

Josh Friend’s impact on the mortgage industry at large is unmistakable. From his early days working at a mortgage company, to rising up the ranks, to running a mortgage company, Friend has helped thousands of people realize the dream of homeownership. 

Over the course of his 21-year career, he has personally trained thousands of loan officers who are directly impacting hundreds of thousands of borrowers. Friend now dedicates himself solely to helping other lenders be more successful through better borrower engagement. 

He achieves this by transforming the borrower and loan officer experience with his technology company Insellerate. The company launched its new Engagement platform and signed up more than 50 lender clients within the first 12 months of 2019 to 2020. Through Friend’s leadership and the Insellerate platform, the company’s clients have achieved notable results. Last month, Alan Lacey and his team at Northpointe Bank closed 376 units for $125 million with only 11 loan officers, two assistants, and himself. 

JFQ Lending was doing $9 million a month in volume, and in less than two years is now doing more than $308 million a month in volume due to Friend’s guidance and the Insellerate platform. Insellerate was recognized as a HousingWire Tech100 company. Friend was named both a Lending Luminary and Thought Leader by PROGRESS in Lending. 

He was also a featured presenter at Lead Generation World, HousingWire ENGAGE Marketing, CMBA Innovators Conference, Rob Chrisman Market Updates, Fintech Hunting Podcast and Lend, Laugh and Eat podcast. 

Within the last 12 months, Friend has been published more than 10 times in leading mortgage industry publications.

What has been your secret to success?
There’s a right financial product to sell in any market, if you understand that borrowers still need to buy homes, refinance and focus on what you can control you can have a lasting impact on the lives of others.

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