Lunch & Learn: Are appraisals the next big opportunity in mortgage fulfillment?

This Lunch & Learn for mortgage lenders will explore the evolution of the appraisal process as well as opportunities for innovation.

Why brokerages and mortgage lenders are rushing into JVs

Joint ventures are suddenly stitched into the fabric of a handful of national brokerages. But the idea of the joint venture collides with the loose, informal networks that color the American housing economy.

How to simplify the appraisal process for everyone in today’s hot market

While the world might be slowly getting back to normal, the housing boom is far from over. Appraisers need to make sure they have the right tools to manage the high demand.

Robert Dietz on why the single-family rental market is growing

In this episode of HousingWire Daily, NAHB's Robert Dietz explains why the marketshare of single-family rentals is growing despite strong homebuyer demand. He also discusses the NAHB’s latest Housing Market index.

Awards

2020 HW Vanguard: Joe Welu

Total Expert, CEO

Welu-Joe-2020-Vanguard
Joe Welu, CEO, Total Expert

Joe Welu has dedicated nearly 20 years to improving customer engagement in the real estate and financial services industries, with an intense focus on attracting and delighting customers, using technology as a foundation for business growth. 

Welu founded Total Expert with the mission of helping top banks, lenders and financial services companies humanize customer engagement. Early on, he recognized a disturbing trend. When financial institutions leverage non-specific, non-targeted communications with their customers, they sacrifice the long-term relationship for short-term convenience. 

To restore the focus on customer experience, Welu turned his company toward bank, credit union and mortgage lending CMOs and loan officers—those who foster customer relationships that ultimately lead to a sale—to understand their needs and give them the necessary solutions to serve their customers, build better relationships, and ultimately grow their business. 

Under Welu’s lead, Total Expert has achieved numerous favorable outcomes within the last 12 months. 

The company experienced an increase of more than 24% in employee growth, surpassing 200 employees in 2019, with a current headcount of 241. It also more than tripled revenues with a total revenue growth of 3,206% over the last three years. 

Total Expert added a $52 million Series C round in October 2019, bringing the company to $86 million raised since its founding in 2012. 

The round, led by Georgian Partners with participation from Emergence and Rally Ventures, was one of the largest raises for a Minnesota company in 2019 and one of the largest in the state in recent history.

What one habit has made a crucial difference in your success?
I make customers the hero of the story. We must constantly articulate how we help customers survive and thrive, which is everyone’s goal. Telling people how you’ll help them survive and thrive forces you to clarify, empathize and humanize your message.

Most Popular Articles

Why brokerages and mortgage lenders are rushing into JVs

Joint ventures are suddenly stitched into the fabric of a handful of national brokerages. But the idea of the joint venture collides with the loose, informal networks that color the American housing economy. HW+ Premium Content

Oct 25, 2021 By and

Latest Articles

What does the future hold for appraisal tech?

HW+ Managing Editor Brena Nath had the opportunity to catch up with Global DMS President and CEO Vladimir Bien-Aime at MBA Annual to talk more about what’s next for the appraisal industry in terms of technology.

Oct 27, 2021 By
3d rendering of a row of luxury townhouses along a street

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