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2020 HW Vanguard: Alex Rosenblum

Axia Home Loans, CEO

Alex Rosenblum, CEO, Axia Home Loans

Alex Rosenblum’s leadership philosophy focuses on developing the strategy and vision of the company, while helping his team chart a course toward individual execution of company aspirations. 

He works hard to ensure the entire team can see “the picture of the puzzle on the front of the box.” Rosenblum has a reputation for not micro-managing and championing a collaborative, solution-oriented environment that supports ample communication within and across teams. He has navigated Axia to a 100% employee-owned status, where problems are approached with an ownership mentality. 

In the past year, under Rosenblum’s leadership, Axia has established cross-functional recruiting and retention task forces that meticulously analyze the loan originator journey and develop new tools and standard operating producers to enhance the experience of the originator across the multiple touch points they have with Axia. The goal is a high level of service toward each other that translates to the best customer experience. Additionally, Rosenblum has implemented enhanced company communication and feedback mechanisms for Axia employees, including Ideas in Motion, an online portal that allows any company employee to provide feedback or contribute new ideas. 

Rosenblum launched Company Town Halls, State of Axia Presentations that review the Strategic Plan with the company, and re-engineered monthly company calls. Overall, Rosenblum has substantially increased transparency between the company and its employees, reorganized team and meeting structures to ensure effective cross-department communication and collaboration, restructured organizational charts to alleviate the scope of managers who were spread too thin, and identified areas within the company where more senior leadership was needed.

What’s the best advice you’ve ever received?
Three things: There’s more I don’t know than I do: continuously improve; collaborate to solve problems – diversity in background and skills helps solve complex problems; take an exhaustive approach to due diligence, but don’t fear failure.

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