Adam Constantine on MLK Jr.’s impact on housing equality

During the interview, Constantine explains why the industry needs to focus on evoking intentional change rather than launching lackluster initiatives.

Navigating capacity concerns amidst record-high volumes

High loan volumes continues to loom large in the new year, making the “one-stop-shop” approach to the servicing and lending process even more appealing.

How servicers continue to protect neighborhoods amid COVID

We spoke with MCS CEO Caroline Reaves about self-service technology, the shift to virtual and how servicers can prepare for post-COVID success by improving processes today.

How student loan debt impact homeownership

Student loan expert Catalina Kaiyoorawongs shares her practical and tangible advice for people who feel overwhelmed by their student loan debt.

Awards

2020 HW Tech100 Real Estate winner: PERQ

Artificial intelligence driving leads

The PERQ Multifamily Marketing Cloud is a set of integrated marketing solutions powered by artificial intelligence that enables properties to have an interactive, personalized and automated marketing strategy with actionable marketing data intelligence. The cloud decreases cost per lease by bridging the gap between digital marketing and in-person leases. The Multifamily Marketing Cloud addresses numerous problems including a lack of quality leads, poor lead-to-lease conversion, and leasing agents that struggle to consistently keep up with and convert leads.

  • 148% increase in leases from property website
  • 64% drop in cost per lead
  • Five times increase in qualified website traffic

https://perq.com

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3d rendering of a row of luxury townhouses along a street

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