2020 HW Tech100 Real Estate winner: GROUNDFLOOR

Revolutionizing real estate investing

GROUNDFLOOR is the only company qualified by the SEC to offer direct real estate debt investments to the public. This required developing a distinct, cutting-edge technology platform in order to satisfy all the unique regulatory disclosures required by the SEC and to optimally serve both investors and real estate developers. For too long, the real estate investing and lending sector has only served the top 5%, and it’s predominantly operated through middlemen. GROUNDFLOOR is revolutionizing the industry so that everyone can have access.

  • More than 10% returns after six to 12 months
  • Minimum investment of just $10
  • 115% year-over-year increase in loans closed

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3d rendering of a row of luxury townhouses along a street

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