Mortgage Coach President and Chief Product Officer Joseph Puthur has been reinventing the mortgage industry’s loan presentation strategy with leading edge digital solutions. His vision for the current Mortgage Coach technology platform has positioned the Total Cost Analysis tool as a premier digital loan presentation solution. Throughout the past 15 years as a mortgage industry technology leader, Puthur’s innovations have pushed the envelope of what software and systems can do for mortgage professionals. He was the founder and former CEO of Lasso Technologies, a startup that pioneered bringing loan origination software online. In 2005, Ellie Mae acquired Lasso Technologies to create Encompass Anywhere, the largest SaaS offered LOS. When Puthur became president of Mortgage Coach, he transitioned the company and company products from individual loan officer sales to a unified enterprise, SaaS-based solution provider. With each release of Mortgage Coach, emerging technologies were added to the web-based solution, including the introduction of native Apple iOS and Android smart device versions. Over time, Puthur’s vision has continued to advance Mortgage Coach with the addition of the Advice Engine to solve for many of the inefficiencies and inadequacies loan officers experience in creating loan options for borrowers. He also spearheaded the addition of native video, virtual highlighting, real-time updating and alert notifications.