Jack Friend consistently demonstrates the ability to create vision, strategy and consensus-building for a wildly divergent group of mortgage industry stakeholders on complex technical topics, and has developed and executed large-scale technology projects that enable lenders to operate more efficiently to grow and improve their lending organizations. His ability to design and deliver innovative solutions has been used to fund billions of dollars of transactions in the mortgage marketplace, significantly impacting the mortgage industry. Friend has applied his extensive career experiences to improve the mortgage process through the use of innovative technology solutions. He is directly responsible for creating sales center technology, utilizing the best-known practices to capture and convert sales through a sales automation system platform. He developed Insellerate’s three-stage system that includes sales force automation and lead management, real-time sales dashboard reporting and an automated personalized email marketing platform for the mortgage industry. In the last year, he has delivered innovative solutions with the Insellerate engagement platform, which automates intelligent engagement with prospects, borrowers, past clients, and real estate agents and referral partners through multi-channel communication and marketing.