2020 HW Tech Trendsetter: Dan Catinella

Finance of America Mortgage, Chief Digital Officer

Dan Catinella, Chief Digital Officer, Finance of America Mortgage

Dan Catinella is a forward-thinking leader who prides himself on giving Finance of America Mortgage a competitive advantage through the use of technology. In his role as chief digital officer, Catinella devotes his time to understanding business problems or opportunities to make his company, mortgage advisors and broker partners more efficient, more intelligent, more economical and more productive. Catinella has repeatedly integrated the latest technology and marketing tools into Point of Sale, loan origination and marketing platforms to increase efficiency, productivity and production. He realizes that every tool does not fit in every advisor’s tool belt, and therefore he has worked to equip Finance of America Mortgage with a vast array of technology to suit many, if not all, of its advisors’ needs and skill sets. But not only does Catinella introduce this new technology, he also trains company advisors to use that technology to benefit the individual needs within their roles. In fact, Catinella has now built a robust training team that guides the Finance of America Mortgage advisors along the way through the use of extensive recorded training videos, pre-scheduled live training sessions, or a la carte one-on-one and group training sessions. Connecting and communicating, and helping systems communicate is what Catinella does best. He strives to make the business more efficient and its sales force more successful.

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