Court Cunningham’s vision for real estate is to provide a fully-integrated, one-stop-shop for homebuyers and sellers. Through the founding of Orchard, Cunningham pioneered the “buy before you sell” model for the company, which solved the conundrum that plagues the majority of homebuyers: having to sell their home before buying a new one. Under Cunningham’s leadership, Orchard is fundamentally transforming the home-buying process from online home search, to managing listings and showings online, to an all-digital closing, similar to what Amazon has done for retail, or what Carvana has done for car buying. Orchard’s customer-first model means every development Cunningham leads has been to directly help homebuyers and sellers. Orchard’s customers receive the benefit of having access to Orchard’s advanced technology and an experienced licensed agent, all for the same fee as a traditional broker. Some specific examples of how Cunningham’s vision has helped Orchard, and therefore its customers, include: Cunningham’s leadership in the decision to recruit from a diverse set of backgrounds has led to a diversity of thought which helps to deliver the best possible customer experience, Cunningham’s “startup within a startup” mentality, and his emphasis on a customer-centric culture that understands that the customer experience can make or break a business.
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