Pricing exceptions are widespread in mortgage — and so are the regulatory risks

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2020 HW Rising Star: Mark Gordon

Princeton Mortgage National Sales Director

Mark Gordon
Princeton Mortgage National Sales Director, Age: 38

Mark Gordon is continually equipping motivated individuals with tools and skills needed to thrive, leading Princeton Mortgage’s sales team to excel beyond their goals. Gordon drives the team with expansive training sessions focusing on a theory from the Princeton Selling System: a system he developed that contributed to 300% retail sales growth. Prior to Princeton Mortgage, Gordon was branch manager at Metropolitan Mortgage (now Brightgreen Home Loans), where he became the top producing loan originator within his first year. He later became the founder of Fortren Funding, which was responsible for nearly $1 billion in loans in a five-year period. At Princeton, he has built a sales machine that is thriving as one of the major pieces contributing to the company’s tenfold growth since 2018. The sales team grew in size by 500%, retail sales have risen 300% in two years, wholesale sales have jumped 1,000% in two years and 95% of Princeton Mortgage’s loan originators experienced their best sales year in 2019. 

What is one thing you would tell a younger version of yourself? 
“You need to read more. The more I’ve read, I’ve learned that you don’t have to experience every pain and failure. It’s easier to learn lessons through others’ journeys. I’ve begun reading more recently and I feel like I missed out on many lessons that books could have provided for me in the past.”

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