2020 HW Insider: Brenda Colter

Planet Home Lending Director of Branch Advocacy

Brenda Colter

Brenda Colter is passionate about supporting salespeople. She spent the last year analyzing what she heard as a branch advocate, and then applied those learnings to improve the onboarding process as well as corporate support for distributed retail.

Colter revamped a weeklong onboarding curriculum, nicknamed “Brenda Colter University.” Now, new mortgage loan originators interact with people from around the company so they can make essential contacts in marketing, IT, operations and other divisions that support them. Interacting with MLOs teaches the divisional employees important lessons and leads to new ideas that support the growth, success and profitability of branches and MLOs. Colter became the “one-stop shop” originators can turn to when they encounter roadblocks. She’s everything an originator needs to get up and running because she’s committed to their excellence. Months later, when they’re settled in and thinking bigger, MLOs often circle back to Colter to talk about ways to grow their business even more.

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