Travis Kniffen is working with the company’s team and partners to re-imagine the mortgage process to deliver a streamlined, end-to-end digital experience.
The key area where Kniffen drives innovation is with Roostify’s overall API strategy. For Roostify, partnerships and integrations are paramount to be able to deliver powerful functionality within the platform. Kniffen has driven technological innovations at Roostify to deliver a superior seamless digital mortgage experience for lenders, loan officers, and their customers. Roostify lender partners also have a broad range of technologies they work with, whether proprietary or off the shelf. Therefore, for Roostify to be able to connect to a rapidly growing list of technology partners, the digital lending platform must be able to scale quickly, and the work Kniffen spearheaded in the past 12 months has set Roostify up for exactly that.