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2019 HW Tech Trendsetter: Suha Beidas Zehl

Chief Information Officer, Guidance Residential

Suha Beidas Zehl, Guidance Residential chief information officer

Suha Beidas Zehl played a transformative role in the home finance industry by creating opportunities that previously didn’t exist for American Muslim homebuyers.

Beidas Zehl led the transformation of what can be a cumbersome process into a digital experience. Through her leadership, Zehl’s team created a full, end-to-end, point-of-sale platform that is now used by the company’s entire sales team. This platform is used to complete applications, run GSE automated underwriting, accurately price and lock files, order and track appraisals, generate TRID-compliant initial disclosures, distribute automated notifications and SMS texts, and store all documents digitally. As a result, the company’s customers can now realize a dream that was once out of reach, and also have access to some of the most innovative and customer-friendly technology in the industry on their journey to homeownership.

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