As Reali’s first head of product, Stacy Hoover leads product innovation for Reali, a flat-fee real estate technology brokerage that also recently expanded into mortgages.

Hoover helped launch Reali’s updated scalable model that can be quickly launched in new real estate markets. Hoover also led the expansion of mobile offerings with the AI-Powered Price Predictor tool within the Reali app. The PricePredictor reduces the amount of guesswork required to determine a home’s ultimate selling price and shows buyers the estimated probability of what a home will sell for at a range of bids. Hoover also helped lead the acquisition of online direct mortgage lender Lenda, adding mortgage services to Reali’s product offerings. Hoover also developed key partnerships with companies like Hippo Insurance, Lemonade, and Modus to offer additional services to save Reali customers thousands of dollars in escrow and insurance fees.