The Agency, a global luxury real estate brokerage founded in 2011 by Mauricio Umansky, is adding a tri-state brokerage operation formerly affiliated with Christie’s International Real Estate, according to an announcement on Wednesday.

The incoming operation, led by industry veteran Ilija Pavlovic, will operate as The Agency One Rock, and have its headquarters at Rockefeller Center in Manhattan and an additional flagship office in the Flatiron District. The group brings approximately 1,200 agents and 26 offices across New York City, Westchester County, the Hudson Valley and New Jersey into The Agency’s network, which currently includes roughly 2,500 agents and more than 160 offices across at least 16 countries, according to the company announcement.

Pavlovic will serve as president and CEO of The Agency One Rock, the firm said in the announcement.

“At this historic crossroads within the real estate industry, we had to make a choice between a corporate Wall Street driven model that prioritizes a fiduciary duty to investors and a model that still protects the best interests of both our clients and our agents,” Pavlovic said in a statement. “We decided to align ourselves with a company that unites boutique culture, a global luxury brand, ensures maximum exposure for our clients’ properties and provides a cutting-edge, custom, advanced technology base in order to focus on the permanent growth of individual agents.”

The tri-state expansion builds on the firm’s existing New York and New Jersey footprint. The move comes as large brokerages and franchises continue to consolidate market share through mergers and acquisitions, while independent firms evaluate whether to join larger platforms to gain access to technology, marketing and referral networks. 

Growth over volume

Umansky framed the affiliation as part of a deliberate, culture-first growth strategy rather than a pursuit of raw transaction volume.

“We are in a moment of remarkable opportunity. While the industry consolidates around transaction volume and scale, we are growing around something more enduring: shared values, genuine culture, and a commitment to our agents’ success,” Umansky, founder and CEO of The Agency, said in the announcement. “The New York metro has always been a cornerstone market for us, and today it becomes even stronger.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.

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