As the founder and CEO Alex Kutsishin is practically synonymous with Sales Boomerang and its success. In less than five years, he has been able to change the way lenders think about customer retention and introduce a fast-adopted technology in a normally slow-to-adopt industry.
Kutsishin is a serial entrepreneur with an all-or-nothing approach to business. Kutsishin’s vision with Sales Boomerang was to change the way lenders think about customer retention. His first obstacle was overcoming industry resistance to all things new. Instead of positioning Sales Boomerang as “revolutionary” or a “disruptor,” he called his solution an “evolution” of existing practices. Kutsishin’s creative, “where there’s a will, there’s a way” approach to problem-solving extends to his team, who say there isn’t a request they can make of their CEO that he won’t move mountains to accomplish.
Under Kutsishin’s leadership, Sales Boomerang has earned two HousingWire Tech100 awards, and at less than five years old, Sales Boomerang will debut in the top 5% of the Inc. 5000 with revenue growth of more than 3,800% in its first three years of operation. Sales Boomerang’s award-winning honors consistently point not only to the company growth but to the difference Sales Boomerang has made in the mortgage industry. To date, Sales Boomerang has discovered over $30 billion in new volume in total originations and helped lenders record up to 85% borrower retention rates, well over the industry average of 18%.
Individually, Kutsishin was named a 2020 HousingWire Tech Trendsetter, highlighting his passion and his mission for improving the lives of customers and creating a culture of service, encouraging his team to always give more value than you get.
What one habit has made a crucial difference in your success?
“Taking action. I don’t wait to take action. When I see an opportunity, I don’t drag my feet. When I learn something new, I use that knowledge the very same day.”
CEO & Co-founder