Since joining Top of Mind just over a year ago, Nick Belenky has brought the company’s brand to life by rapidly executing an ambitious marketing strategy that has involved producing new multimedia content, recording numerous video interview series, debuting a virtual user conference and much more.
Despite being the mortgage industry’s most-used CRM, Belenky felt that Surefire was still a hidden gem. Its value was neither fully articulated to current customers nor communicated through its external-facing brand. Belenky immediately went to work, illuminating the value of Surefire CRM by connecting with dozens of lenders and hearing their feedback. To elevate Surefire’s external brand, Belenky began with migrating to a new content management system (CMS), overhauling the Top of Mind website, increasing his marketing team by 200% and bringing in the expertise of SEO and PR consultants. He then went on to attract leads by rapidly executing an ambitious content marketing strategy.
Chief Revenue Officer
Top of Mind