Jim McDonald has followed a single mantra throughout this career: “Marketing and product are different ends of the same spectrum. The customer experience is the glue that holds them together.” To create elegant customer experiences, McDonald uses his unique left-right brain combination to produce creative marketing and communications campaigns informed by data analytics.
During the past year, McDonald created engaging experiences for the company’s customers, business partners and employees. Utilizing his strong technology and marketing knowledge, he revamped the company’s MarTech stacks for lead and customer lifecycle management. McDonald tuned this new technology toolset to maximize features available in other marketing tools. The new combination of marketing technology, fueled by content, serves as the foundation of an optimized Marketing Toolkit that gives loan officers numerous options to attract, acquire and maintain a life-long relationship with their customers.
Chief Marketing Officer
Planet Home Lending