There’s never time to coast when you’re a loan marketer.
The competitive landscape certainly doesn’t make this easy; the U.S. has more than 10,000 financial institutions in the lending business, as well as thousands of nonbank and alternative lenders. The rapid digital transformation of the borrowing process has made it easy for regional lenders to compete with national ones. Marketers say they’ve never seen competition quite like this.
When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time. Download this white paper to find out how to effectively utilize them to get the market first and fund more loans.