Welcome to the #1 Most-Used Mortgage CRM

op of Mind is recognized as the mortgage industry’s most relied upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind‘s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.