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Selling technology is a tough business, as I pointed out in my most recent column for the print edition of HousingWire. It is difficult and expensive to develop good tools, can be very difficult to educate a market to the point of purchase and then requires additional work to ensure adoption. Overall, it’s very hard to effectively market new technologies, especially when you’re up against competent competitors. Lawsuits, in contrast, are relatively simple to initiate.