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Keller Williams is making huge moves in the tech space

Sep 06, 2018By

Keller Williams is on a mission to beat out Zillow and Redfin, and it plans to use technology to make it happen. The real estate franchisor just acquired SmarterAgent to allow agents to create their own branded apps, and it announced a partnership with an artificial intelligence firm to explore tech solutions. The moves appear to be part of a larger strategy to expand its reach.