Keith Murray is the president and CEO of PCV Murcor, Real Estate Services. Keith founded PCV Murcor in 1981 as a local real estate appraisal company serving southern California. Since its inception, the company has grown to a nationwide firm that provides a myriad of real estate services throughout the United States. Keith has over 25 years experience in real estate analysis, consultation and valuation. For this installment of In This Corner, Keith discusses how his company tackles the challenges in today’s housing market.