Meg Ciarallo

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SoFi’s Super Bowl ad only the beginning of major company brand push

Feb 15, 2016By

While moving into the big leagues of advertising cost SoFi 20% of its annual budget, the company is saying that its Super Bowl ad was well worth the money. In an interview with HousingWire, Meg Ciarallo, SoFi’s vice president of brand, said “2016 is a pivotal year for SoFi. We’re expanding beyond lending to help financially responsible people reach their money, career and relationship goals.”

3d rendering of a row of luxury townhouses along a street

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