It was interesting to see Danielle Kucera’s story in The Washington Post the other day. This Bloomberg reporter was asking why brokerages weren’t using social media more often to interface with the wealthy clients they hope to attract. The article covers all the standard excuses. In the end, it is pretty clear that these firms should be using new media tools to get more business. If it is true for firms that cater to the wealthy, it is even more true for banks who target the millions of soccer moms and recent college graduates who need a relationship with a bank.