Items Tagged with 'Social media'

ARTICLES

  • CNN: More than 540 million Facebook records exposed for public download

    Data included passwords for 22,000 users
    Software developers stored more than 540 million records containing private data of Facebook users in a way that allowed public download, according to CNN. The number of users whose data was compromised is not yet clear. The records included passwords, comments, likes, reactions, account names, and other data.
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  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
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  • [Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals

    Here's how I became a $180-million-per-year producer, and how you can do it, too
    I got into the mortgage business in 2008, possibly the worst year for the financial markets. I was armed with three people in my sphere of influence and $1,900 in capital. Fast-forward a couple of years, and my company posted an astronomic three-year growth of 987%. While most successes can't be attributed to just one factor, in my case, personal branding played a huge role. Here's how I did it, and some tips on how you can do it, too.
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  • [Pulse] Here's how real estate agents and mortgage LOs can generate business through social selling

    A blueprint for making this marketing strategy work for you
    Social selling is one of those buzzwords that everyone seems to be talking about these days, but few truly understand what it is. When it comes down to it, social selling is about building relationships. Here is a list of core elements you must master to learn the art of social selling, and a blueprint to using this technique to build your business.
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  • [Pulse] Here's the key to social media marketing for real estate agents and LOs

    A clue: Find one good piece of content and break it down
    Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
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  • [Pulse] Why loan officers should keep it simple to build their personal brand

    Actionable advice on how to intensify your digital marketing strategy
    The digital mortgage boom is here, and the buzz is LOUD. So loud, in fact, that it's easy to be distracted from the data. Usage rates of all of the exciting new tools that we put in front of our loan officers are going in the right direction, but we're still not at 100% adoption, maybe because we haven't kept things as simple as they needed to be for our LOs in this ultra-competitive environment. So, here's some simple, specific, actionable advice on how you can leverage technology to market your personal brand.
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  • Facebook hack affected fewer users than initially thought

    Only 30 million of the estimated 50 million accounts at risk were affected
    Another statement from Facebook regarding the recent hack of user information came out on Friday. The social media giant says that there were fewer people who had their access tokens stolen than they originally estimated, saying that of the 50 million people who were believed to have been affected by the crack in its security protocols, only 30 million actually had their information stolen.
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  • Facebook reveals 50 million accounts breached in cyberattack

    Hackers obtained login information for 50 million accounts; another 40 million were at risk
    Facebook just announced that 50 million accounts were affected in a cyberattack that comprised users' login information. According to a statement from the social media giant, which is a popular marketing tool among real estate agents and loan officers, hackers exploited a vulnerability in Facebook’s code that allowed them to steal access tokens.
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  • Responding to negative borrower reviews 

    Rules for responding
    Doing business in the Social Media Era means you're bound to get some negative reviews. The mortgage transaction can be stressful, frustrating, and delayed at times which does not make for a great experience. And with the rise of social media everyone now has a massive bullhorn at their disposal to tell everyone about it. This is why it is important to have a plan in place to respond to negative reviews. Here's how to respond...
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