Items Tagged with 'Social media'

ARTICLES

  • Facebook hack affected fewer users than initially thought

    Only 30 million of the estimated 50 million accounts at risk were affected
    Another statement from Facebook regarding the recent hack of user information came out on Friday. The social media giant says that there were fewer people who had their access tokens stolen than they originally estimated, saying that of the 50 million people who were believed to have been affected by the crack in its security protocols, only 30 million actually had their information stolen.
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  • Facebook reveals 50 million accounts breached in cyberattack

    Hackers obtained login information for 50 million accounts; another 40 million were at risk
    Facebook just announced that 50 million accounts were affected in a cyberattack that comprised users' login information. According to a statement from the social media giant, which is a popular marketing tool among real estate agents and loan officers, hackers exploited a vulnerability in Facebook’s code that allowed them to steal access tokens.
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  • Responding to negative borrower reviews 

    Rules for responding
    Doing business in the Social Media Era means you're bound to get some negative reviews. The mortgage transaction can be stressful, frustrating, and delayed at times which does not make for a great experience. And with the rise of social media everyone now has a massive bullhorn at their disposal to tell everyone about it. This is why it is important to have a plan in place to respond to negative reviews. Here's how to respond...
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  • Optimal Blue launches social media compliance monitoring

    Solution works in real time
    "In today’s social media landscape, it is imperative to take a proactive approach," explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”
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  • The war is over: Web 2.0 won

    Look to social media to create and strengthen relationships
    [Op-ed] Industry people talk about creating relationships all the time, but in the same breath, they talk about social media not being about relationships. It's time to take a look at social media as the biggest opportunity you will ever get to strengthen and create those relationships.
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  • Dear Lenders: Social media is all or nothing

    Brand building takes time
    Investing in a social media strategy is an all or nothing play if you are in real estate or lending. It is especially important if you are in this business for legacy because brand building takes time. Either you are going to take the time to brand yourself correctly, or you are just wasting your time and, by extension, money.
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  • Why a career in real estate is the perfect fit for many Millennials

    Understand social platforms better than any other generation
    Social media platforms keep us connected with family, friends, colleagues and acquaintances on a daily basis. And Millennials understand these platforms better than any other generation. But the online aspect isn't the only reason real estate is an attractive career for the younger generation. In many ways, this type of career is one that many young people will find enjoyable, rewarding, and —perhaps most important to this generation — meaningful.
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  • From HW Magazine

    How top producers leverage social media

    Lenders now have a direct line to clients

    In the past, loan officers have relied primarily on referrals from Realtors for new business. Now, top producers like Cindy Laffey are using simple methods to get their names directly in front of potential clients. She explains, “We post pictures of every closing and tag our real estate agent, referral source, the buyers and their business pages. It goes on and on. That’s really getting a lot of activity and getting me a lot of exposure.” 


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