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Items Tagged with 'Marketing'


  • [Pulse] Here's the key to social media marketing for real estate agents and LOs

    A clue: Find one good piece of content and break it down
    Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
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  • Total Expert raises $20 million to expand business

    Marketing and CRM platform already works with 8 of top 15 lenders
    Total Expert, a growing fintech company that provides marketing and CRM solutions for lenders and financial services firms, is ready to turbocharge its growth thanks to $20 million in new funding. Total Expert, which was selected as a 2018 HousingWire Tech100 winner as one of the housing industry’s top technology companies, already has eight of the top 15 lenders, including U.S. Bank, loanDepot, Guaranteed Rate, and Movement Mortgage, using its platform.
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  • Quicken Loans onboards new agency to head massive marketing effort

    Universal McCann takes over media buying and planning operations
    According to an article from AdAge by Adrianne Pasquarelli and Megan Graham, IPG MediaBrands’ Universal McCann will now be the agency of record responsible for Quicken Loans’ media planning and buying, which Rock Holdings, Quicken’s parent company, has already made considerable investment in.
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  • Housing marketers, come hang out with HW at

    Plus, find out how to save BIG
    Hey housing marketers, HousingWire’s marketing summit,, is right around the corner and I am so excited for this event! We have so many great speakers lined up, including keynote addresses from melloHome’s Chris Heller and Ryan Serhant from Bravo’s Million Dollar Listing. Plus, you can hang out with HW!
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  • This is why you should attend our event in the busy month of September

    And why we keep calling it an event and not a conference
    September is crazy busy. So why should you come to our event? For marketers and sales leaders, is an opportunity to work ON your business. Instead of leaving the event exhausted after days of working the booth and arranging client events, we’ve designed a refreshing experience for you to network with colleagues, learn from peers and relax in a boutique environment.
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  • Loan Officers: Your social proof is capital you can't afford to lose

    What is social proof and why you should care
    [Commentary] Have you heard of social proof? If not, I don't blame you. It is a term that wasn't all that common 18 months ago but is now becoming a popular buzzword, with good reason. Social Proof is paramount if you want to grow your business in the internet economy and connect with the modern consumer.
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  • Sponsored By
    United Wholesale Mortgage

    Executive Conversation: Sarah DeCiantis on the importance of marketing in mortgages

    United Wholesale Mortgage's CMO sits down to talk about the value of marketing
    Marketing is one of the most important things mortgage brokers can do to grow their business, but it can also be the most challenging given the limited budgets many of them have. It isn’t just about expensive mass advertising, but how to find more ways to engage customers and stay connected to them.
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