Items Tagged with 'Marketing'

ARTICLES

  • [Pulse] What's an underwriter doing at a marketing conference?

    Why every single person in the loan transaction should get involved in marketing
    That's the question I was asked at least five times while attending HousingWire's engage.marketing conference in Charlotte, North Carolina, last week. My response: Yes, why not? Marketing applies to the entire mortgage loan origination process, and underwriting is a large piece of customer satisfaction. Here's why I think marketing is the subject matter of every mortgage employee of today and the future.
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  • Top performing LOs to speak at engage.marketing

    Panelists will reveal what marketing initiatives are fueling their growth
    In this session on The Originator and Marketing Relationship, Jake Fehling will talk with Lindsey Goins, a top producer for Movement Mortgage, and Ramon Walker, owner of Mount Diablo Lending, to find out what they wish marketers knew about their workflow and how top-performing teams can work together for best results.
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  • Expert: Here’s how lenders can reach the Hispanic market

    And what the benefits are of doing so
    Over the past 10 years, Hispanics counted for 62.7% of net U.S. homeownership gains – and that trend isn’t expected to die down soon. There are several things that lenders can do in order to reach this expanding market, according to Marisa Calderon, National Association of Hispanic Real Estate Professionals executive director and 2018 HousingWire Women of Influence winner.
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  • CNN: More than 540 million Facebook records exposed for public download

    Data included passwords for 22,000 users
    Software developers stored more than 540 million records containing private data of Facebook users in a way that allowed public download, according to CNN. The number of users whose data was compromised is not yet clear. The records included passwords, comments, likes, reactions, account names, and other data.
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  • [Pulse] Here's the key to social media marketing for real estate agents and LOs

    A clue: Find one good piece of content and break it down
    Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
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  • Equifax launches lead generation tool for mortgage lenders

    Uses consumer data to target prospects
    Equifax has launched a lead generation tool for mortgage lenders that it says will help users predict the likelihood that a lead will turn into a sale within the next two to six months. The product, called the Mortgage Lead Generation Models, uses data on a prospect’s credit, wealth and assets, property and demographics to help lenders better target their marketing.
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  • Total Expert raises $20 million to expand business

    Marketing and CRM platform already works with 8 of top 15 lenders
    Total Expert, a growing fintech company that provides marketing and CRM solutions for lenders and financial services firms, is ready to turbocharge its growth thanks to $20 million in new funding. Total Expert, which was selected as a 2018 HousingWire Tech100 winner as one of the housing industry’s top technology companies, already has eight of the top 15 lenders, including U.S. Bank, loanDepot, Guaranteed Rate, and Movement Mortgage, using its platform.
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  • Quicken Loans onboards new agency to head massive marketing effort

    Universal McCann takes over media buying and planning operations
    According to an article from AdAge by Adrianne Pasquarelli and Megan Graham, IPG MediaBrands’ Universal McCann will now be the agency of record responsible for Quicken Loans’ media planning and buying, which Rock Holdings, Quicken’s parent company, has already made considerable investment in.
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