Items Tagged with 'Rebranding'


  • ISGN Solutions changes name to Sourcepoint

    Company rebrands three years after acquisition
    Financial services solutions provider ISGN Solutions announced it is changing its name to Sourcepoint. “To celebrate the ending of one chapter and the start of a new one, we believed now was the right time to unveil a new name and a new brand that would symbolize who we are becoming and who we aspire to be,” President and CEO Erik Anderson said.
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  • Quicken Loans affiliate rebranded under Rocket name

    In-House Realty becomes Rocket Homes to better align with sister companies
    In-House Realty, a subsidiary of fintech giant and owner of Quicken Loans, Rock Holdings, just rebranded to “better align with sister companies.” This rebrand is a big vote of confidence from Rock Holdings in its fintech operations, as it shows the company is marshaling its brands to consolidate behind the Quicken and Rocket branding.
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  • Mortgage tech company Alight rebrands as Riivos

    Plans expansion into more industries
    Alight, the parent of Alight Mortgage Solutions announced it is rebranding as Riivos. The tech company, which currently holds brands in the mortgage and mining industries, announced the rebranding reflects its success in these two industries, and its intentions to expand into life sciences and the oil and gas industries later this year.
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  • Prudential California Realty reveals new brand

    Its name becomes Berkshire Hathaway HomeServices California Properties
    Prudential California Realty is rebranding itself as Berkshire Hathaway HomeServices California Properties. The new brand was revealed at a celebratory event in San Diego, with a crowd gathering at a $7.5 million listing featuring real estate signs featuring the new rebranding.
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  • GCC Rebrands Loan Servicing Software

    Southfield, Mich.-based GCC Servicing Systems has rebranded its loan servicing software. G/SERV is the new name for the firm’s loan servicing platform, which automates loan servicing and data management for mortgage companies, servicers, banks and credit unions. The software development company changed the name of its flagship product to reflect its commitment to “Great SERVice,” and is one of many steps it will take to increase its marketing efforts, GCC president Glenn Liebowitz said in a press release.
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  • LandAm Rebrands United Title

    LandAmerica Financial Group, Inc. [stock LFG][/stock] said last week that United Title Company, one of the company's operating units, is now doing business as LandAmerica Title Company. The change became effective on Oct. 1. This change reflects a strategic shift at the title insurance giant, which has been moving to integrate its collection of oft-independent businesses under the rubric of a single operating company.
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  • ISGN to Rebrand MortgageHub, Dynatek

    ISGN Technologies, Ltd., a mortgage technology provider, said Thursday that it is re-branding its flagship origination platforms MortgageHub and Dynatek, along with other companies owned by the Pennsylvania-based firm. The company said it will pursue a so-called unified branding strategy, renaming MortgageHub and Dynatek as ISGN; the company's offshoring platform, Inuva, and its doc prep/fulfillment provider, Tradewinds, will be known as ISGN Fulfillment Services. An inspection and risk mitigation company, Cocamar, will be rebranded as ISGN Inspection Services.
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