Items Tagged with 'Mintel'


  • Direct Marketing Falters Amid Industry Downturn

    If you've been looking for some good news amidst the wreckage that has become much of the mortgage industry these days, perhaps the fact that a few less trees died last year marketing refinance or home equity lending offers will do the trick. Last year saw a sharp decline in mortgage and home equity direct mail offers, with lenders sending approximately 2.6 billion direct mail pieces during the year -- off nearly a third from the 3.7 billion send during 2006.
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