Items Tagged with 'PULSE'

ARTICLES

  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
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  • [Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals

    Here's how I became a $180-million-per-year producer, and how you can do it, too
    I got into the mortgage business in 2008, possibly the worst year for the financial markets. I was armed with three people in my sphere of influence and $1,900 in capital. Fast-forward a couple of years, and my company posted an astronomic three-year growth of 987%. While most successes can't be attributed to just one factor, in my case, personal branding played a huge role. Here's how I did it, and some tips on how you can do it, too.
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  • [Pulse] Here's how real estate agents and mortgage LOs can generate business through social selling

    A blueprint for making this marketing strategy work for you
    Social selling is one of those buzzwords that everyone seems to be talking about these days, but few truly understand what it is. When it comes down to it, social selling is about building relationships. Here is a list of core elements you must master to learn the art of social selling, and a blueprint to using this technique to build your business.
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  • [Pulse] The housing market has a growing affordability problem, and here's why

    Should Fannie and Freddie step in?
    Since 2012, housing affordability conditions for prospective homeowners have declined. While the causes of this situation are complex, it's clear financing issues are a leading contributor holding back the market. A lack of available financing for acquisition, development and construction (AD&C) debt is restraining construction and increasing costs, and this means that new construction is not keeping pace with demand, signaling the potential for worsening affordability if policymakers don't take note.
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  • [Pulse] Here's how mortgage lenders can improve the borrower's journey

    A step-by-step guide to gaining a competitive edge
    It's a tough time for lenders. Origination costs are up, pricing is challenging and volumes are moderating. A recent Fannie Mae study revealed most lenders view increased competition as the biggest reason for margin compression. As the market continues to fragment, one key to margin expansion and beating the competition lies in improving the borrower journey. Here’s how you can do it.
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  • [Pulse] Zillow execs swap seats in blatant bid to redeem investors' confidence

    Investors know they can count on Barton in turmoil
    Zillow Group announced less than two weeks ago the return of Rich Barton to replace Spencer Rascoff as CEO of the online real estate titan amid the company's audacious pivot into mortgage lending and real estate flipping. The move is a transparent plan to calm investor nerves as the company embarks on its next phase of growth.
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