Items Tagged with 'PULSE'

ARTICLES

  • [Pulse] What's an underwriter doing at a marketing conference?

    Why every single person in the loan transaction should get involved in marketing
    That's the question I was asked at least five times while attending HousingWire's engage.marketing conference in Charlotte, North Carolina, last week. My response: Yes, why not? Marketing applies to the entire mortgage loan origination process, and underwriting is a large piece of customer satisfaction. Here's why I think marketing is the subject matter of every mortgage employee of today and the future.
    Read More
  • [Pulse] Washington needs to rescue community lenders it created

    Why strengthening the CDFI program will help solve the mortgage and credit challenges facing underserved communities
    Two decades ago, policymakers created Community Development Financial Institutions, or CDFIs, to bring lending to underserved communities. Now, steps must be taken to strengthen the CDFI program as a critical step to solve the mortgage and credit challenges facing this demographic. Here’s what needs to be done, and why taking action should be a no-brainer.
    Read More
  • [Pulse] Were prime borrowers actually the ones responsible for the housing crisis?

    MIT research says the crisis was triggered by prime borrowers' housing expectations. Here's what we should learn from this
    The role of mortgage-backed securities, rating agencies, prudential regulations, and housing policies have been debated at length and quick conclusions rather than a much-needed empirical evaluation have led economists and market pundits to dub the Great Recession a Subprime Crisis. But a recent paper by MIT researchers says they’re wrong. Here’s why, and what it means for the future.
    Read More
  • [Pulse] This state has more depreciating housing markets than any other

    Unemployment drives down home prices in this Southern state
    In most parts of the country, home prices are appreciating, albeit at a slower pace than before. But in 5% of metros, prices will depreciate up to 1.9% in the coming year. Here is a list of the bottom 10 MSAs, or those with home prices that will depreciate the most in the next 12 months.
    Read More
  • [Pulse] Here's how higher regulatory costs are impeding housing affordability

    Regulatory burdens are driving up costs, and it's a problem for the housing market
    Despite recent declines in mortgage interest rates, housing affordability continues to be a key concern for homebuyers. Studies show that regulatory burdens significantly elevate the cost of land development and construction, driving up costs that are passed on to the homebuyer. If we as a nation want to ease housing affordability barriers, communities should begin by reducing the regulatory burdens associated with developing land and building homes.
    Read More
  • [Pulse] These 10 markets will see the most home-price growth in the next year

    Only 1 major market makes the list
    Ten markets will see residential property values rise an average of 7.85% in the next year – more than twice the 3.7% rate projected for the rest of the country. But while this might sound great, the average growth of the top 10 is a half-percent drop from the 8.3% we projected last quarter. This is part of a softening that, while significant, is simply a slowing down of most markets.
    Read More
  • [Pulse] Will iBuyers survive a buyer's market?

    The iBuyer concept is fresh and exciting, but it remains untested throughout a full market cycle
    The housing market is cyclical, and history shows businesses based on a perpetual seller's market do not last. Good housing markets are very forgiving, but when they turn, flawed concepts are rapidly and ruthlessly exposed. Selling homes in a seller's market is not difficult. But when the market turns and buyers gain the upper hand, will the iBuyer concept survive?
    Read More
  • [Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

    But if you don't make nice, you won't reap the rewards
    You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
    Read More
  • [Pulse] Hey real estate agents and mortgage LOs, here are 12 scripts that will get a lead's attention

    Forget the phone call, it's all about the text
    Data now shows that texting your leads first and calling them only as a follow-up to the text, is the best way to respond to your real estate and mortgage leads. But what do you say to get their attention without being a pest? Below you’ll find 12 different text message scripts that work extremely well for real estate agents and loan officers looking to connect with a prospective client.
    Read More
  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
    Read More