Items Tagged with 'reverse mortgage marketing'


  • A guide to grassroots reverse mortgage marketing

    Cost-effective tips for growing your business
    It’s a tough climate in the reverse mortgage space right now, and there are not many out there who are able to throw down big money on marketing. That’s why learning grassroots marketing skills to promote your services locally is more important than ever. Jim McMinn, lead sales trainer at Finance of America Reverse, offered his tips at NRMLA’s annual meeting on how to make grassroots marketing work for you.
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  • Reverse Focus launches website development service for HECM LOs

    Offers customizable sites designed to enhance marketing and lead generation
    Mortgage solutions company Reverse Focus has announced the launch of its website service for reverse mortgage originators. offers “turn-key, power-packed” websites designed for HECM LOs who are looking to market their services, elevate their online presence and expedite lead generation.
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  • Resolute Bank returns to grassroots to build HECM business

    Builds collaborative corporate culture to promote relationship marketing
    It’s been a hard year for the reverse mortgage industry, and like other lenders in the space, Resolute Bank has used the down market to rethink its business strategy. In the wake of program changes, the reverse team at Resolute took a good look at its business structure and decided it was time to return to grassroots.
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  • A New Approach to Client Testimonials

    The use of client testimonials is a common component in reverse mortgage marketing materials, websites and advertisements.  American Advisors Group (AAG) has taken the concept to a new level with the release of a testimonial booklet, In Their Own Words.   The approach indicates an evolutionary step in the marketing of reverse mortgages.  Rather than the common explanations of what a reverse mortgage is, or myths and misconceptions, the booklet aims to address these topics by relating them in terms of how clients' portrayed their experience and the impact of the reverse mortgage on their lives. "We felt that
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