Items Tagged with 'engage.marketing'

ARTICLES

  • Content experts to spill their secrets at engage.marketing event

    Find out how to create content that truly connects with mortgage borrowers
    We designed our Killing it with Content panel at engage.marketing to talk about what works — and what doesn't — in this constantly evolving space. We're bringing in some of the most prolific and successful content creators in the industry, including Christine Beckwith, Jason Frazier, Adam O'Daniel and Josh Pitts, to give marketers the practical insight they need to win business.
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  • Marketer Intel: Keosha Burns with Chase Home Lending on reaching new buyer groups

    Mortgage marketers should be consumers of their own content if they expect it to resonate
    In this installment of Marketer Intel, we talk with Keosha Burns, head of public relations at Chase Home Lending, on the challenges of reaching new buyer groups, specifically Millennials. Keosha built her career in Washington, D.C., joining the industry at the Financial Services Roundtable, then working for nearly five years as the senior manager of media and external relations at Fannie Mae. In her current role at Chase, she leads PR strategy and has an extra passion for first-time homebuyers.
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  • Brittany Hodak to headline 2019 engage.marketing event

    Disruptive marketing entrepreneur transforms consumers into brand advocates
    HousingWire is excited to announce the keynote speaker for our 2019 engage.marketing event: award-winning entrepreneur and loyalty guru Brittany Hodak. Hodak is co-founder of The Superfan Company, an author of more than 350 articles on business and marketing, and a successful alum of Shark Tank.
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  • Fidelity National Financial to sponsor 2019 engage.marketing summit

    Leading provider of title insurance and transaction services
    Title insurance giant Fidelity National Financial joined as a sponsor of HousingWire’s engage.marketing event to be held June 13-14 in Charlotte, North Carolina. Marketers from across the country will gather in one place to gain insights from the industry’s smartest minds, connect with peers and learn how to Play to Win in the current purchase market.
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  • With low margins, strategic marketing is key for lender profits

    Our engage.marketing agenda delivers the right intel for this competitive housing market
    There's cause for optimism in the housing market as spring rolls in, with the Fed's decision to slow interest rate hikes spurring an increase in home sales in February. But as welcome as that rosier view is for everyone in mortgage lending, the competition for homebuyers remains fierce, which puts the onus on mortgage marketing teams to connect with borrowers sooner and more effectively than ever before.  
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  • Jornaya joins engage.marketing as a network sponsor

    Provides companies with a high-resolution view of the consumer buying journey
    Consumer journey insight platform Jornaya signed on as a network sponsor of HousingWire’s engage.marketing summit to be held June 13-14 in Charlotte, North Carolina. The second annual event will gather some of the smartest minds in the industry in one place to give mortgage marketers the information, tools and connections they need to Play to Win in today’s purchase market.
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  • Marketer Intel: Jim Anderson at Stearns Lending on margin compression, M&A and what's next

    Mortgage marketers have to do more with less
    We recruited 10 marketing leaders from some of the top lenders in the industry to serve on the advisory board for our engage.marketing summit and now we’re interviewing each one to find out more about their perspective on the industry and what they see coming in the future. First up is Jim Stearns, CMO at Stearns Lending, who tells us the biggest challenge facing mortgage marketers.
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  • HousingWire announces engage.marketing agenda

    Referral marketing, social selling, personal branding, video, podcast, voice and much more
    When we started planning our second annual engage.marketing event, we invited marketing leaders from 10 lenders to serve on our advisory board, and asked them about the greatest challenges facing mortgage marketers this year. Armed with those insights, we've packed a ton of content into the day-and-a-half summit, covering topics that include referral marketing, personal branding, content marketing, how to build a marketing tech stack, how to use video, podcasts and voice effectively, and so much more.
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  • Don't wait — only 90 days until engage.marketing

    Check out our incredible agenda
    We have only 90 days until we kick off our second annual engage.marketing event in Charlotte, North Carolina, on June 13-14. We’ve been hard at work developing an agenda that will help mortgage originators Play to Win in this purchase market. We've got a Personal Branding Super Session, a chance to hear top producers talk about what they really need from marketing, what's working in content marketing right now, and so much more!
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  • Optimal Blue joins engage.marketing for the second year as a gold sponsor

    Digital lending company Blend joins as a network sponsor
    Secondary marketing automation platform provider Optimal Blue has signed on as a gold sponsor of HousingWire’s engage.marketing summit for the second year. The summit, to be held June 13-14 in Charlotte, North Carolina, gathers mortgage marketers from around the country to gain insights from industry leaders, network with peers and learn how to Play to Win in today’s purchase market.
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