Items Tagged with 'engage.marketing'

ARTICLES

  • It takes diligence, persistence and confidence to sell it like Serhant

    New York City’s top real estate agent tells engage.marketing crowd about lessons learned on his rocky road to success
    When Ryan Serhant started his real estate career 10 years ago, he wasn’t all that interested in sales, and he wasn’t all that good at it either. But with unwavering determination, dogged persistence and a healthy dose of unfounded confidence, he found his way to the very top of New York City’s real estate world.
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  • How can mortgage lenders build Realtor relationships?

    Ditch the canned messaging and bring the clients, say panelists at engage.marketing
    If loan officers want to build partnerships with Realtors, they might want to rethink their approach. As part of HousingWire’s engage.marketing event in Dallas last week, panelists convened to discuss the lender and Realtor partnership, and the general consensus is that the old method of buying a Realtor lunch and slipping them a rate sheet wasn’t cutting it anymore.
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  • Pamela Herrmann, vice president of marketing at Mortgage Cadence, to speak at engage.marketing

    Will speak on strategies for attracting and keeping top talent
    In a competitive market, recruiting and retaining great employees is a key priority for any mortgage executive. That’s why we invited Pamela Herrmann, vice president of marketing at Mortgage Cadence, to discuss the best ways to nurture a marketing team at our engage.marketing event at the session entitled Strategies for Attracting and Keeping Top Talent.
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  • Phillip Schulman, partner at Mayer Brown, to speak at engage.marketing

    Will speak on RESPA co-marketing panel
    Lenders and real estate agents have to be careful as they navigate the murky compliance waters of MSAs, co-advertising arrangements, desk rentals and lead generation agreements. That's why we've invited Phillip Schulman, a partner in Mayer Brown's Washington D.C. office, to lead a discussion at engage.marketing on RESPA and co-marketing concerns.
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  • Jake Fehling, vice president of marketing at Movement Mortgage, to speak at engage.marketing

    Panel on strategic partnerships and tech integrations as marketing tools
    Forging strategic partnerships is now table stakes for lenders and fintech companies. That's why we've invited Jake Fehling, vice president of marketing at Movement Mortgage, to speak at our engage.marketing event on Strategic Partnerships and Tech Integrations as Marketing Tools. 
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  • Rocky Stubbs, SVP, head of direct lending at Flagstar Bank, to speak at engage.marketing

    Find out more about how to manage co-marketing relationships
    What are the most important things to know about growing and managing co-marketing relationships in this purchase market? It's an important question, which is why we asked Rocky Stubbs, senior vice president, head of direct lending at Flagstar Bank, to speak at our engage.marketing event on our panel about Realtor and Lender Partnerships. 
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  • Rick Webster, chief revenue officer of MonitorBase, to speak at engage.marketing

    Find out about emerging advertising trends
    Capturing consumer attention means constantly moving the goal posts, which is why we’ve invited Rick Webster, chief revenue officer at MonitorBase, to speak at our engage.marketing event. His panel, Emerging Advertising Trends, will look at how well different channels and approaches are performing and what the agencies who monitor, measure and market to consumers 24/7 think is going to succeed in the next 12 to 18 months.
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  • Housing marketers, come hang out with HW at engage.marketing

    Plus, find out how to save BIG
    Hey housing marketers, HousingWire’s marketing summit, engage.marketing, is right around the corner and I am so excited for this event! We have so many great speakers lined up, including keynote addresses from melloHome’s Chris Heller and Ryan Serhant from Bravo’s Million Dollar Listing. Plus, you can hang out with HW!
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  • Kate Adamson, head of mortgage at Plaid, to speak at engage.marketing

    Tackling the challenge of consumer engagement in the age of the digital mortgage
    Mortgage lenders have to balance two competing interests as they originate loans: the automation required for efficiency and the human touch that consumers need at different points in the process. That's no easy task, which is why we’ve invited Kate Adamson, head of mortgage at Plaid, to speak at our engage.marketing conference on the topic of Consumer Engagement in the Era of the Digital Mortgage.
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