Items Tagged with 'multicultural outreach'

ARTICLES

  • 4 ways to capture multicultural sales in 2018

    Examples from Alterra Home Loans and Other Industry Leaders
    [Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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