Items Tagged with 'Real estate marketing'

ARTICLES

  • [Pulse] Hey real estate agents and mortgage LOs, here are 12 scripts that will get a lead's attention

    Forget the phone call, it's all about the text
    Data now shows that texting your leads first and calling them only as a follow-up to the text, is the best way to respond to your real estate and mortgage leads. But what do you say to get their attention without being a pest? Below you’ll find 12 different text message scripts that work extremely well for real estate agents and loan officers looking to connect with a prospective client.
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  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
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  • RealPage continues growth, plans $100M acquisition of LeaseLabs

    Latest deal pushes total outlay for acquisitions since 2017 to more than $1B
    RealPage, a provider of software and data analytics to the real estate industry, has been on quite the run of acquisitions in the last 18 months or so, acquiring five different companies as it seeks to grow its empire. And the company’s not done yet. RealPage announced late Thursday that it is planning to acquire LeaseLabs in a $100+ million deal.
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  • Real estate marketing merger: HomeActions buys the Gooder Group

    Deal will bolster HomeActions’ offerings
    HomeActions, a lead-generation and client relationship platform for real estate professionals, announced this week that it acquired the Gooder Group, a publisher of digital and print lead-generating marketing tools for real estate and mortgage professionals.
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  • [Infographic] A smartphone’s role in real estate

    MGIC: A snapshot of smartphone use
    Smartphones are practically an appendage to the body. Approximately 58% of smartphones users don’t go an hour without checking their phone, and more and more consumers expect to be able to do everything online. This new infographic from MGIC shows how often consumers look to their smartphone for information and illustrates why it's so important for companies to have a mobile presence.
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