Items Tagged with 'Rocket Mortgage'

ARTICLES

  • Quicken Loans onboards new agency to head massive marketing effort

    Universal McCann takes over media buying and planning operations
    According to an article from AdAge by Adrianne Pasquarelli and Megan Graham, IPG MediaBrands’ Universal McCann will now be the agency of record responsible for Quicken Loans’ media planning and buying, which Rock Holdings, Quicken’s parent company, has already made considerable investment in.
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  • Quicken Loans affiliate rebranded under Rocket name

    In-House Realty becomes Rocket Homes to better align with sister companies
    In-House Realty, a subsidiary of fintech giant and owner of Quicken Loans, Rock Holdings, just rebranded to “better align with sister companies.” This rebrand is a big vote of confidence from Rock Holdings in its fintech operations, as it shows the company is marshaling its brands to consolidate behind the Quicken and Rocket branding.
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  • Quicken Loans reports lending growth in Q1, stays atop the leaderboard for the second consecutive quarter

    Quicken points to proprietary tech as a key driver in its growth
    Quicken Loans is feeling itself, announcing Wednesday that in the first quarter, for the second consecutive quarter, it has held onto the title of number one loan originator, posting a total of $20.5 billion in loan originations. This is a 5% jump year-over-year, and Quicken points to its proprietary tech as the wind in its sails.
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  • BOK Financial joins Roostify's ranks of digital mortgage approvers

    As the mortgage industry continues to move toward digitization, Roostify cleans house
    The digital floodgates have opened, and another lender is in the process of developing a digital loan application platform with Roostify. Lender BOK Financial announced that it will be rolling out a digital loan application platform with Roostify's help. Roostify continues on its tear of lender gets as the mortgage industry runs toward digitization.
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  • Quicken Loans brings Rocket Mortgage to Amazon Prime homeowners

    Speedy and secure payments promised
    Alexa can order you an Uber to take you to the grocery store, or you can ask Alexa to reorder groceries to be delivered. Alexa can also tell you when your Capital One credit card maxes out. And now Alexa can make your Quicken Loans Rocket Mortgage payment for you, quickly and securely.
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  • Now entering phase 2: The updated digital mortgage

    What defines a digital mortgage?
    Coverage on digital mortgages moved from transforming the front end of the process to transforming the back end: Phase two. In this interview with HousingWire, Simon Moir, digital mortgage manager with eOriginal, explained where digital mortgages are headed next and what is needed to make eClosings more common.
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  • Quicken Loans brings digital mortgages to secondary market through eOriginal partnership

    Digitalizes final steps of Rocket Mortgage
    A new partnership between Quicken Loans and eOriginal takes the digital mortgage to the next level and helps bring it to the secondary market. Through the partnership, Quicken Loans’ Rocket Mortgage will be able to digitally create an electronic note and securely store it as an authoritative copy.
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  • Quicken Loans' Rocket Mortgage finally a fully digital mortgage thanks to Pavaso partnership

    Move also in conjunction with Title Source
    When Quicken Loans unveiled the first-ever digital mortgage nearly two years ago, the industry quickly pointed out that there was one key part that wasn’t holding up to the digital standard: the closing process. But now, a new partnership with Pavaso and Title Source finally changes this.
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  • Monday Morning Cup of Coffee: Wells Fargo prepares to unveil digital mortgage

    Nation’s biggest mortgage lender going digital in 2018
    The digital mortgage revolution is about to hit lightspeed, as the nation's largest mortgage lender is preparing to go digital. That's right. Wells Fargo is developing its own digital mortgage platform. Actually, Wells Fargo is doing more than preparing to go digital. The bank is already testing its own digital mortgage experience and plans to fully roll it out at some point in 2018. Here's the full scoop.
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  • Quicken Loans adds Casey Hurbis to lead marketing efforts

    Will serve as chief marketing officer
    It seems that can’t more than a few minutes without seeing an ad from Quicken Loans, as the company pushes its Rocket Mortgage more and more into the mainstream. Now the company will have a new person shepherding those ubiquitous marketing efforts, as Quicken Loans announced recently that Casey Hurbis is joining the online lender to serve as the company’s chief marketing officer.
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