Items Tagged with 'Casey Cunningham'

ARTICLES

  • From HW Magazine

    How can we thrive during challenging times?

    Why lenders shouldn’t be afraid of new talent
    For the first time since 1981, our industry is experiencing a rising interest rate environment. Some people may assume that the current market shift means their business will take a downward turn from which they will never recover. I don’t buy it. The way I see it, challenging times force us to refine our processes and practices.
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  • From HW Magazine

    2018 Women of Influence: Casey Cunningham

    Founder and CEO of XINNIX
    Casey Cunningham founded XINNIX 16 years ago with a mission to transform the mortgage industry through a commitment to excellence. Today, XINNIX has corporate partnerships with some of the nation’s leading banks and mortgage companies, including Santander Bank, Synovus, Finance of America, Amerifirst and American Mortgage.
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  • From HW Magazine

    The 8 levers of employee engagement

    How leaders can help motivate their teams to make significant impact
    Leaders, are you looking to increase the performance of your salesforce and shift the production curve in your organization? If you’re a leader in the mortgage industry, I can answer that question for you — of course you are! A study from the Corporate Leadership Council, a leading provider of insight and research that helps companies around the world lead their teams toward success, shows that an employee’s performance is directly correlated to how engaged they are with their company.
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  • From HW Magazine

    Key strategies for retaining business

    Giving customers a "wow" experience brings them back for more
    Acquiring a new client can cost as much as five times more than retaining a current one. By reducing their customer defection by just 5%, loan officers can increase their profitability between 25% and 125%. If they are not working diligently to retain their current customers, lenders are leaving money on the table.
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  • From HW Magazine

    Convert leads like a top producer

    Speedy first contact is critical to beating the competition
    Most mortgage professionals know that the client feels a sense of loyalty to the first person they speak with. When they establish themselves as the first contact, loan officers gain a critical sales advantage. In fact, speed-to-call is the single largest driver of conversion for new customer leads.  Studies show that returning a call from a new customer within the first 30 minutes produces an average of a 62% increase in conversion rates.
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  • From HW Magazine

    The importance of recruiting new loan officers for today and the future

    New energy and excitement has its advantages
    Our industry is at a pivotal point as today’s average loan officer reaches their 50s. In the next decade, approximately 200,000 of these professionals will enter retirement, leaving a massive hole in the market if the next generation does not start stepping into their shoes. As mortgage professionals, we must collectively prioritize finding brand new originators if we want our industry to prosper over the years to come.
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  • Dear lenders, there's no time to be afraid of rookie LOs

    3 pieces of recruiting advice
    Lenders are finally catching on that they can’t keep doing business as usual if they still want to exist in the future. The solution, hiring new young talent, doesn't happen easily given past bad encounters. But the problem isn't going away. Here are three tips on how to recruit, and keep, talent.
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  • 3 tips to recruiting Millennial loan officers

    How to reverse the aging mortgage industry
    There is a drought in the market when it comes to recruiting Millennial loan officers. In an interview with HousingWire, Casey Cunningham CEO at XINNIX, explained how to show the next generation the way into the mortgage industry.
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