Items Tagged with 'XINNIX'

ARTICLES

  • From HW Magazine

    Building a culture of excellence

    How to drive performance in an era of declining profitability
    It has been proven time and time again that companies that make an investment in workplace culture attract the industry’s best talent and achieve greater success. For leaders who want to see their business grow to the next level, the solution is to focus on building a great culture — a culture of excellence.
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  • From HW Magazine

    Bridging the great generational divide

    How to develop the next generation of top producers
    Our industry is at a crossroads. As our most experienced mortgage professionals enter into retirement, who will fill in the gap? The time has come to hire new talent. If the mortgage industry is to move forward, it will be because new professionals step into the roles that a retiring salesforce are leaving vacant. 
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  • From HW Magazine

    Inside the mind of a top producer

    Lori Richardson invests in education for herself and her clients
    No matter how much success they have attained, true top producers are passionate students of their trade. This is true of Lori Richardson, vice president at Cornerstone Home Lending.
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  • From HW Magazine

    Key strategies for retaining business

    Giving customers a "wow" experience brings them back for more
    Acquiring a new client can cost as much as five times more than retaining a current one. By reducing their customer defection by just 5%, loan officers can increase their profitability between 25% and 125%. If they are not working diligently to retain their current customers, lenders are leaving money on the table.
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  • From HW Magazine

    Convert leads like a top producer

    Speedy first contact is critical to beating the competition
    Most mortgage professionals know that the client feels a sense of loyalty to the first person they speak with. When they establish themselves as the first contact, loan officers gain a critical sales advantage. In fact, speed-to-call is the single largest driver of conversion for new customer leads.  Studies show that returning a call from a new customer within the first 30 minutes produces an average of a 62% increase in conversion rates.
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  • From HW Magazine

    Inside the mind of a top producer

    Todd Hennessey outlines the details that make all the difference in customer service
    After college, Todd Hennessey started to realize he inherited his mother’s knack for selling. His track record shows that this realization was accurate. So what is the secret to his success? Does he employ complicated sales strategies or elaborate marketing campaigns? Actually, the answer is much simpler. For Hennessey, business comes down to a tried-and-true philosophy: relationships come first.
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  • From HW Magazine

    How to lead a productive sales team

    Employee engagement leads to performance
    The Corporate Leadership Council recently conducted a study on the effectiveness of employee engagement in American business, surveying over 50 industries and 50,000 employees. The results prove what great managers already know: there is an incredibly strong correlation between employee engagement and performance.
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  • From HW Magazine

    How top producers leverage social media

    Lenders now have a direct line to clients

    In the past, loan officers have relied primarily on referrals from Realtors for new business. Now, top producers like Cindy Laffey are using simple methods to get their names directly in front of potential clients. She explains, “We post pictures of every closing and tag our real estate agent, referral source, the buyers and their business pages. It goes on and on. That’s really getting a lot of activity and getting me a lot of exposure.” 


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  • From HW Magazine

    2017 HW Tech100 Winner: XINNIX

    Mortgage academy revolutionizes student learning with its mobile and desktop application
    XINNIX's app provides different views for the loan officer in training, their manager and the XINNIX trainers. Trainers can also track how long it is taking trainees to complete the program and communication with the student.
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  • From HW Magazine

    The importance of recruiting new loan officers for today and the future

    New energy and excitement has its advantages
    Our industry is at a pivotal point as today’s average loan officer reaches their 50s. In the next decade, approximately 200,000 of these professionals will enter retirement, leaving a massive hole in the market if the next generation does not start stepping into their shoes. As mortgage professionals, we must collectively prioritize finding brand new originators if we want our industry to prosper over the years to come.
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