Items Tagged with 'XINNIX'

ARTICLES

  • From HW Magazine

    Becoming a self-promoter

    Marketing strategies to help you stand out in a crowded market
    With today’s focus on new and emerging technology, it can be easy for loan officers to rely on electronic, automated solutions to gain new business instead of putting forth their full efforts to reach potential customers and referral sources. While keeping up with technological advances is vital to staying relevant in our industry, the timeless fundamental practices of a natural self-promoter are irreplaceable. Read on for three steps self-promoters utilized to strategically market themselves to each audience.
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  • From HW Magazine

    How to lead like a top executive

    Lenders from across the industry share what makes a culture of excellence
    Most organizations believe that culture is the key factor of excellence, yet few are intentional in making it happen. Recently, XINNIX brought together some of the mortgage industry’s very best executive leaders to share what building a culture of excellence means to them and their companies. Here is their best advice.
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  • From HW Magazine

    2018 Women of Influence: Casey Cunningham

    Founder and CEO of XINNIX
    Casey Cunningham founded XINNIX 16 years ago with a mission to transform the mortgage industry through a commitment to excellence. Today, XINNIX has corporate partnerships with some of the nation’s leading banks and mortgage companies, including Santander Bank, Synovus, Finance of America, Amerifirst and American Mortgage.
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  • From HW Magazine

    The 8 levers of employee engagement

    How leaders can help motivate their teams to make significant impact
    Leaders, are you looking to increase the performance of your salesforce and shift the production curve in your organization? If you’re a leader in the mortgage industry, I can answer that question for you — of course you are! A study from the Corporate Leadership Council, a leading provider of insight and research that helps companies around the world lead their teams toward success, shows that an employee’s performance is directly correlated to how engaged they are with their company.
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  • From HW Magazine

    Building a culture of excellence

    How to drive performance in an era of declining profitability
    It has been proven time and time again that companies that make an investment in workplace culture attract the industry’s best talent and achieve greater success. For leaders who want to see their business grow to the next level, the solution is to focus on building a great culture — a culture of excellence.
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  • From HW Magazine

    Bridging the great generational divide

    How to develop the next generation of top producers
    Our industry is at a crossroads. As our most experienced mortgage professionals enter into retirement, who will fill in the gap? The time has come to hire new talent. If the mortgage industry is to move forward, it will be because new professionals step into the roles that a retiring salesforce are leaving vacant. 
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  • From HW Magazine

    Inside the mind of a top producer

    Lori Richardson invests in education for herself and her clients
    No matter how much success they have attained, true top producers are passionate students of their trade. This is true of Lori Richardson, vice president at Cornerstone Home Lending.
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  • From HW Magazine

    Key strategies for retaining business

    Giving customers a "wow" experience brings them back for more
    Acquiring a new client can cost as much as five times more than retaining a current one. By reducing their customer defection by just 5%, loan officers can increase their profitability between 25% and 125%. If they are not working diligently to retain their current customers, lenders are leaving money on the table.
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  • From HW Magazine

    Convert leads like a top producer

    Speedy first contact is critical to beating the competition
    Most mortgage professionals know that the client feels a sense of loyalty to the first person they speak with. When they establish themselves as the first contact, loan officers gain a critical sales advantage. In fact, speed-to-call is the single largest driver of conversion for new customer leads.  Studies show that returning a call from a new customer within the first 30 minutes produces an average of a 62% increase in conversion rates.
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  • From HW Magazine

    Inside the mind of a top producer

    Todd Hennessey outlines the details that make all the difference in customer service
    After college, Todd Hennessey started to realize he inherited his mother’s knack for selling. His track record shows that this realization was accurate. So what is the secret to his success? Does he employ complicated sales strategies or elaborate marketing campaigns? Actually, the answer is much simpler. For Hennessey, business comes down to a tried-and-true philosophy: relationships come first.
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