Items Tagged with 'Real estate agents'

ARTICLES

  • MarketWatch scenario: Facebook’s Mark Zuckerberg as a real estate agent

    A humorous take on Facebook’s expansion in housing marketing
    The story included a photo that was edited to put Zuck’s smiling face on the body of an agent wearing khaki pants topped with a long-sleeve shirt and tie. (Does Zuck even own a pair of khaki pants?) He’s standing in front of a house for sale, and he has a nametag that says: “Hello. My name is Mark.”
    Read More
  • [Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

    But if you don't make nice, you won't reap the rewards
    You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
    Read More
  • Realtors get pricing tool to show homebuyers what they can afford

    Results vary per housing market
    The algorithm draws from the listing prices of homes currently on the market. After configuring the property they want – is a third bath really worth $70,000? – buyers can view the monthly mortgage payment for a home with those characteristics, along with estimates of property taxes and insurance. Then, they can look at a list of properties for sale that meet their criteria.
    Read More
  • Real estate agents say housing market is favoring buyers

    Anticipating a surge of supply this spring, buyers are taking their time
    Real estate agents say many of their buyers are encouraged by an expected surge of supply this spring, and that a number of them are taking a wait-and-see approach rather than hustling to get a deal done. This market shift that puts the control in the hands of the buyer was revealed by a recent Credit Suisse survey of 500 real estate agents around the country. Here's what else they had to say.
    Read More
  • [Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals

    Here's how I became a $180-million-per-year producer, and how you can do it, too
    I got into the mortgage business in 2008, possibly the worst year for the financial markets. I was armed with three people in my sphere of influence and $1,900 in capital. Fast-forward a couple of years, and my company posted an astronomic three-year growth of 987%. While most successes can't be attributed to just one factor, in my case, personal branding played a huge role. Here's how I did it, and some tips on how you can do it, too.
    Read More
  • Realogy to roll out AI tools for real estate professionals

    Real estate giant bets big on tech to woo agents
    Residential real estate giant Realogy has debuted as suite of AI tools for agents and brokers that it hopes will reshape the future of real estate. At its RGX conference in Las Vegas this week, Realogy introduced a number of innovative tools that it’s planning to roll out this year, including some that leverage artificial intelligence to make the job easier.
    Read More
  • Zillow pilots app for self-guided house tours

    Makes headway in iBuying space with app that puts consumers in control
    Zillow is testing a mobile app that enables users to tour a house for sale without the need for agent or an appointment. The app puts the control in the hands of the consumer, and it's part of Zillow's continued effort to make headway in the iBuying space. Tour it Now provides users directions to the property, unlocks the doors when they arrive, and allows them the opportunity to tour the house on their own time.
    Read More
  • [Pulse] Here's how real estate agents and mortgage LOs can generate business through social selling

    A blueprint for making this marketing strategy work for you
    Social selling is one of those buzzwords that everyone seems to be talking about these days, but few truly understand what it is. When it comes down to it, social selling is about building relationships. Here is a list of core elements you must master to learn the art of social selling, and a blueprint to using this technique to build your business.
    Read More
  • [Pulse] Here's the key to social media marketing for real estate agents and LOs

    A clue: Find one good piece of content and break it down
    Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
    Read More