Items Tagged with 'Lead generation'


  • [Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

    But if you don't make nice, you won't reap the rewards
    You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
    Read More
  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
    Read More
  • [Pulse] Why loan officers should keep it simple to build their personal brand

    Actionable advice on how to intensify your digital marketing strategy
    The digital mortgage boom is here, and the buzz is LOUD. So loud, in fact, that it's easy to be distracted from the data. Usage rates of all of the exciting new tools that we put in front of our loan officers are going in the right direction, but we're still not at 100% adoption, maybe because we haven't kept things as simple as they needed to be for our LOs in this ultra-competitive environment. So, here's some simple, specific, actionable advice on how you can leverage technology to market your personal brand.
    Read More
  • Propertybase acquires real estate lead gen company BoldLeads

    BoldLeads' lead gen technology integrated into Propertybase platform
    Real estate technology company Propertybase announced it is acquiring BoldLeads, a real estate lead generation solutions company. BoldLeads' lead gen solution is now part of Propertybase's real estate platform and clients now have access to generate buyer/seller leads, according to the companies.
    Read More
  • Equifax launches lead generation tool for mortgage lenders

    Uses consumer data to target prospects
    Equifax has launched a lead generation tool for mortgage lenders that it says will help users predict the likelihood that a lead will turn into a sale within the next two to six months. The product, called the Mortgage Lead Generation Models, uses data on a prospect’s credit, wealth and assets, property and demographics to help lenders better target their marketing.
    Read More
  • Reverse Focus launches website development service for HECM LOs

    Offers customizable sites designed to enhance marketing and lead generation
    Mortgage solutions company Reverse Focus has announced the launch of its website service for reverse mortgage originators. offers “turn-key, power-packed” websites designed for HECM LOs who are looking to market their services, elevate their online presence and expedite lead generation.
    Read More
  • News Corp’s Move acquiring Texas real estate startup Opcity for $210 million

    Company matches homebuyers and sellers with real estate agents
    Move, which is owned by media giant News Corp and operates for the National Association of Realtors, is about to grow its real estate empire by acquiring a Texas-based real estate technology startup that claims its technology can match qualified homebuyers and sellers with real estate agents in real-time. News Corp announced late Wednesday that Move is acquiring Opcity, which was founded in 2015, for $210 million.
    Read More
  • Marketing: The Key to Effective Reverse Mortgage Advertising

    For more than 20 years I have been creating marketing campaigns in several industries that, fortunately, have been very successful. Our company is currently focused on the reverse mortgage industry and the massive potential that 79 million baby boomers bring. The intent of my article is to provide you with marketing ideas that have proved effective and are easy to implement. I hope I can offer you some insight into how you can achieve better results from your advertising efforts.The Key One of the keys in advertising is realizing that truly effective marketing is in getting people to act—and act
    Read More
  • Originating: A New Perspective on Lead Generation

    This past month, The Reverse Review received a particularly interesting question and we chose it to be the topic of this month’s article. Q: Are there any reputable lead sources that members use? A: I do want to thank the person who submitted that question because it sparked some spirited debate in our offices at Reverse Mortgage Success. What follows is our response: There are some good as well as bad lead companies, but unfortunately we don’t have one in particular we can recommend to you. WHY? In our experience, what may be a good lead source today may turn
    Read More