Items Tagged with 'Mortgage leads'


  • [Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

    But if you don't make nice, you won't reap the rewards
    You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
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  • 5 key tech tools to engage your modern homebuyer

    Handy checklist for LOs
    [Expert commentary] One in five Millennials use their smartphones exclusively to shop online for all products, not just homes and home loans. It is time for mortgage companies to recognize and update their marketing and customer experience to reach the modern consumer. Here are some valuable tools and strategies to use.
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  • Financial publishing giant Bankrate selling to Red Ventures for $1.24 billion

    All-cash deal values Bankrate at $1.4 billion
    In a move that could shake up the financial services industry, Bankrate announced earlier this week that it agreed to be acquired by Red Ventures, which bills itself as a “digital consumer choice platform,” in a deal that values Bankrate at $1.4 billion. Under the terms of the agreement, Bankrate shareholders will receive $14 per share in cash, which places the total purchase price for Bankrate at approximately $1.24 billion.
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  • Best Rate Referrals acquired by Digital Media Solutions

    Acquisition marks entry into mortgage market for digital marketing specialists
    Digital Media Solutions, a company that bills itself as a “end-to-end solutions provider for brands focused on customer acquisition and retention,” is set to enter the mortgage market with the acquisition of Best Rate Referrals, a mortgage marketing firm that offers a variety of lead generation solutions. Both companies are excited by the potential of the new relationship.
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