Items Tagged with 'Social network service'

ARTICLES

  • Neighborhood social network Nextdoor launches real estate listing service

    Real estate pops up in new section on website, app
    Anyone who’s been on Nextdoor, the neighborhood social network, is probably used to seeing the occasional real estate listing pop up in their feed between complaints about “some idiot” who’s always driving too fast and offers for “gently used” furniture. But Nextdoor appears to be rolling out a new feature that will make those real estate listings appear far more often. In fact, Nextdoor’s move could position the social network as a new competitor for Zillow, Trulia, Redfin, and other online real estate listing sites.
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  • Trulia friends Facebook to become real estate agent's BFF

    Back in the day, professionals used to keep their business separate from their social lives. That's not the case anymore. In fact, with Trulia's new Facebook Connect feature, real estate professionals no longer have to make any distinction between their professional versus not-professional networks. Beginning Friday, real estate agents and brokers signed up with Trulia can link their online portfolios to Facebook and "expand their footprint and drive more inquiries" to their business.
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  • Will mortgage lenders get the social thing in 2011?

    It was interesting to see Danielle Kucera's story in The Washington Post the other day. This Bloomberg reporter was asking why brokerages weren't using social media more often to interface with the wealthy clients they hope to attract. The article covers all the standard excuses. In the end, it is pretty clear that these firms should be using new media tools to get more business. If it is true for firms that cater to the wealthy, it is even more true for banks who target the millions of soccer moms and recent college graduates who need a relationship with a bank.
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  • Time for the Mortgage Industry to Get Social

    I think the mortgage industry is finally moving toward the social media tools that other industries have been finding so useful over the past couple of years. I know this because I can hear them kicking and screaming. I’ll admit that the conservative banking industry probably deserved to be among the last to the party, but it’s been going on for some time now and if mortgage lenders are going to get any benefit out of the new media tools and social networking websites that are all the rage, now is the time to get moving.
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